Every lead handledto one agreed standard.
C3O SPS is a sales performance system built around one gym's way of selling. We bring a sales method and the gym-floor experience to apply it, work with what your team already does well, and encode the standard you approve — so your staff can learn it, rehearse it against realistic prospects, and lean on it during live conversations.
- Built for
- Owner-led independent gyms
- Status
- Live product, in production
- Built by
- An operator who sold on the floor
You are thesafety net.
In most owner-led gyms the sales process is real, but it lives in one or two heads. Everyone else is running their best impression of it — and when a lead goes cold or a prospect pushes back, it lands back on you.
- Drift
The same inquiry, three different answers
Two people take the same walk-in and handle it two different ways. Neither is exactly wrong, and neither is the way you would have done it.
- Onboarding
New hires learn by shadowing, then improvise
A week of following someone around, then live leads. The first real reps happen on people who were ready to join, and nobody sees what that costs.
- Follow-up
The third message never gets sent
Nobody decided to drop the lead that needed one more touch. It simply didn't happen, and there is no moment in the week where that shows up.
- Visibility
You hear about the bad conversation afterwards
If you hear about it at all. There is nowhere a staff member can be wrong safely, so the first real test is a real prospect.
None of that is a motivation problem.
Most of the standard already exists — in your head, and in the one or two people who are good at this. What is missing is a version of it that is written down, sharpened where it needs sharpening, taught, rehearsed, and checked by something other than your own attention.
Check yours
Four of those are answerable in about three minutes. The Sales Standard Check asks fourteen questions about how a lead is handled in your gym and writes your own process back to you — free, and the whole readout is visible before anything asks for an email.
I've been insidethe problem.
Before C3O, I worked in gym operations and in gym sales — memberships, leads, and the employee processes that decide whether any of it happens consistently. Not as an observer: I ran those conversations myself, including the higher-value ones.
I learned from operators who were already good at this, and learned the rest from working the conversations and watching where a good method quietly stopped being followed. C3O is that experience combined with AI systems work: the same problem, addressed as software rather than as another training day.
Every request on this page reaches me directly.
- Operations
- Hands-on gym operations — the daily reality of memberships, leads, and the people handling them.
- Sales
- Ran membership sales and the higher-value conversations personally, along with the lead follow-up and employee processes around them.
- Mentorship
- Learned from operators who were already good at this, then tested it against real prospects and saw where it broke.
- Systems
- Builds the software itself — C3O SPS is a working multi-tenant application, not a specification.
Understand. Improve.Encode. Run.
Not a course your team watches once, and not a blank sheet either. C3O brings a sales method; your gym brings a process, a market, and people who already know things. What the two agree on is what gets built into software your staff work inside every week.
- Understand
- Improve
- Encode
- Run
- G.01Understand
How your gym actually sells
Who touches a lead and in what order. What gets said about your offers. What happens on a trial, a tour, a no-show, a question about price. What happens when the person who is good at it isn't working.
- Sales process map
- Where it breaks
- What already works
- G.02Improve
Then the harder conversation
Some of what your team does is strong and should be protected. Some of it is habit nobody has questioned. We come with a point of view — gym sales experience, and established principles of question-led selling, objection handling, and lead response — and say plainly what we would change. How much needs changing depends on the business, and you decide what the standard becomes.
- Gaps and inconsistencies
- Recommended changes
- Your call
- G.03Encode
The standard you approved, in software
Your offers, your rules, your objections, and your standards become configuration: the curriculum your staff learn from, the prospects they rehearse against, the competencies they are measured on, and the guardrails the AI stays inside.
- Curriculum
- Scenarios
- Competencies
- Guardrails
- G.04Run
Learn it, rehearse it, use it
Your team works through it, practices against configured prospects, and uses the same system on live lead conversations. Each rehearsal produces a structured read of how it went, and that points at what to work on next.
- Onboarding path
- Roleplay reps
- Lead Assist
- Performance Review
Nothing gets taught to your teamuntil you have signed off on it.
Same system. Not the same answers.
Two gyms running C3O SPS work in the same application — the software is one product, not a rebuild per client. What is loaded into it is not the same: different curriculum, different prospects, different competencies, and different rules the AI is held to. The method behind it is C3O's and yours together; the facts are yours alone, so what your team says when a prospect asks whether you do month to month is your answer, and it is the answer the system gives.
- 01Your offers
- 02Your rules on price
- 03Your objections
- 04Your standards
- 05Your scenarios
What a shiftlooks like inside it.
Four surfaces, one loop. What someone learns shapes what they rehearse, what they rehearse shapes how they handle a live conversation, and what the review finds shapes what they learn next.
- Learn
- Practice
- Apply
- Review
- Improve
- Week oneCurriculum
The new hire stops shadowing
They open a curriculum built from your process — your offers, your objections, your standards — as structured lessons and assessments rather than a folder of documents and a hope.
- Organization-specific curriculum
- Methodology, offers, and standards
- Lessons, assessments, and progress
- Before the real oneRoleplay Lab
Reps against a prospect who pushes back
A configured AI prospect they can work by typing or out loud, arguing the way your market actually argues, with a structured read of the conversation afterwards.
- Configurable AI sales scenarios
- Text roleplay
- Live conversational voice roleplayBeta
- Competency scoring and Performance Review
- Reverse-role demonstrations where supported
- Mid-shiftLead Assist
The thread that has gone quiet
They paste the conversation, or a screenshot of it, and get a reasoned next move that stays inside the rules you set — instead of guessing, or waiting until you are free.
- Pasted conversation context
- Screenshot and image understanding where supported
- Next-move reasoning and response recommendations
- Durable lead threads where supported
- AfterPerformance Review
Evidence instead of impressions
Each rehearsal is evaluated against the competencies you chose, so who can hold a conversation about price is something you can read before it decides a membership.
- Structured roleplay evaluation
- Competency-based feedback
- Weaknesses guide targeted learning and practice
Where the standard becomes muscle memory.
A staff member picks a scenario configured for your gym, works the conversation by text or by live voice, and finishes with an evaluation against the competencies you selected. Weak areas point back at what to learn and rehearse next.
Your standard, as configuration
- 01Scenario
- 02Conversation
- 03Evaluation
- 04Targeted practice
Worth sayingOn its own, roleplay is your staff practicing against somebody else's guess at your business. A rehearsal is worth exactly what the method behind it is worth, which is why the method comes first — ours and yours, reconciled and signed off — and the scenarios are configured from it rather than the other way around.
It exists.You can open it.
The product is running in production and you can open it in a browser. What follows is what it does and how it is built — check it against the claims above rather than taking them on trust.
- Multi-tenant
One system, configured per organization
The application is generic. The curriculum, the prospects, the competencies, the voice, and the guardrails are configuration — so a second organization is a setup, not a rebuild.
- Grounded
It works from documented facts
Pricing, policies, offers, and promises come from what the organization supplies during onboarding. The system is built to ask rather than assume, and to stay inside the rules it was given.
- Measured
Rehearsal produces evidence
Every roleplay ends in a structured evaluation against competencies the organization selected, so capability is something a manager can read rather than infer.
- Multimodal
Built for how selling actually happens
Conversations arrive as speech and as screenshots of a phone, not as clean text — so the system accepts both, in the surfaces where each one belongs.
NoteThe platform ships with GritFit, a demonstration organization used to exercise the system end to end. GritFit is a demonstration tenant, not a customer. Live conversational voice roleplay is in beta.
What this getsmistaken for.
Each of these exists, each is a reasonable thing to have bought before, and none of them is this.
- Not generic AI sales training
- A general curriculum teaches someone else's method to your staff and stops there. C3O brings a method too — but it is reconciled with how your gym already sells and approved by you before anything is taught, and the AI prospects argue with your offers, on your terms, using the objections your market actually raises.
- Not a learning platform
- Course software stores content and tracks completion, and completion is not capability. Here people rehearse and are scored against competencies you selected, so what you read is evidence of execution rather than a progress bar.
- Not an autonomous AI closer
- Nothing here talks to your leads for you. The AI trains your staff and assists them inside a live conversation; a person still writes the message, and a person still makes the sale.
- Not a consultant's deck
- Advice that ends in a document changes nothing on Monday. What we agree with you ends up in a system your team signs into, holding the standard you approved and producing evidence of who can execute it.
Four steps, in this order.
- 01
A conversation
You tell CJ how leads and sales work in your gym today. No deck, no sequence, no scheduling funnel. What comes out of it is whether this fits and which path suits your business.
- 02
Scope, agreed
What gets built, how far the work goes, and the terms are settled between us first. Implementation follows an agreement — nothing substantive starts on a maybe.
- 03
The standard
We go through how you sell and bring what we would change. Where the process needs real work, that is a full Sales Performance Diagnostic; where it is already close, it is a shorter conversation. You approve what the standard becomes.
- 04
Built, then opened
The standard becomes your own tenant — curriculum, prospects, competencies, and the guardrails the AI works inside. You review it and confirm the business facts before your team gets access.
How do you sell today?
Tell CJ how leads and sales actually work in your gym right now — what happens, who does it, and where it comes apart. A few questions, a written brief you correct until it's right, and it goes straight to him.
Nothing is sent until you approve it.